International Film Festival Shimla is turning four and that gives one more reason to pack bags for a Shimla trip. IIFS is one of the most prestigious and top notch Film Festival, that has remarkably grown through the period of years. When in 2015, the first edition of the event debuted, there were less than 20 International and Indian films screened however this year the event has spread its wings and around 80 Films will be screened throughout the three days long film festival. With award winning films of national and international repute participating in the festival and covering a large geographical area, touching multiple cultures, influenced by countless experiences, accentuating the layers of various forms and styles of cinema and reaching right in front of the audience of Shimla, IIFS has made it possible for the local cinema lovers to experience the delight and for travelers who don’t miss any chance to plan their Shimla trip, well, here’s the top reason to plan your long weekend.
Events and festivals with cultural and entertainment as highlight, help in promoting the local economy through tourism and if any film festival gets success in attracting the right audience from all across the world, it definitely helps in boosting the local economy. As per the facts, Film Festivals in foreign lands including Utah and Toronto have helped the community to generate millions of dollars through tourism, with the right publicity and support in the last few years.
Cinema being one of the most powerful tools that can help in shaping the perceptions of society, also enhances creativity and by encouraging the events like film festivals we can feed the international level of tourism to its fullest growth. Film tourism is widely accepted in foreign countries and if taken seriously it can enhance the growth of economy if right tourism marketing strategies be applied. Shimla being one of the most favorite tourist spot is organizing its fourth edition of the International Film Festival Shimla which is going to be one of its kinds, with one on one session with reputed film makers, master classes with national award winning film directors and screening of around 80 Indian and international films over the week end.
If you have the love for Cinema and you appreciate creativity, this is a great chance to enjoy the cold winter nights in Shimla and days watching the beautiful films.
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